JustPlay Sports Solutions

Just Play Sports Solutions is at the forefront of providing streamlined and efficient tools for coaches in today’s fast-paced sports environment. As a proud partner of the Black Coaches United, Just Play is committed to empowering coaches and athletes with a comprehensive platform that enhances preparation and connectivity. With their all-in-one solution, Just Play is revolutionizing the way coaches operate and helping them stay ahead of the game, which aligns with the BCU values of strength, unity, and advancement. 


Championship Productions, recognized as the leader in instructional videos for coaches and athletes for more than 45 years, is a founding partner of Black Coaches United. Both organizations emphasize superior training, mentorship, and education in athletics. And together, Championship Productions and the BCU are committed to bolstering coaching excellence and empowerment from grass roots to professional levels.

BCU Partners: Championship Productions
Founding Partner

DICK’S Sporting Goods is a founding corporate partner of Black Coaches United (BCU) and is committed to using their resources to help BCU support athletes, coaches and administrators at all levels of the game.

Through this partnership, DICK’S will support BCU by:

  • Providing training, mentorship and advocacy programs for coaches nationwide;
  • Supporting and helping to produce a variety of BCU events
  • Helping to create programs that enable coaches to better educate and empower the young people they work with daily, with an emphasis on kids of color.
Founding Partner

Gatorade, the leader in sports fuel, is a proud supporter of Black Coaches United. Together, Gatorade and Black Coaches United share a common mission in working towards a more equitable and inclusive world of sport, with the understanding that the benefits of sport transcend beyond the field of play.

Founding Partner

Horsey Buckner & Heffler, a thought leader in the accounting industry serving professional athletes, is a proud founding partner of Black Coaches United (BCU) and supports BCU’s continued efforts to enhance opportunities for racial and ethnic minority coaches in Athletics.

Benefits of Partnership

Supporting BCU
provides Access To

Branding inclusion at annual events and on collateral shared about the organization.

Speaking engagements at your corporate functions by a founder from BCU

Meet and interact with founders and members who are prominent leaders in college and professional basketball

You can become a vital part of the growing BCU community and make a difference for the future. Please contact us to learn more about how to make an impact through becoming an annual partner.

Interested? Submit your email and we’ll be in touch with more information!

Any coach or scout who isn’t using the Just Play app is missing out. This technology will save you time, help you connect with your players, and breakdown your opponents all in one platform. The app alone is worth the cost of the BCU membership! It elevates every team who uses it.

BCU Founder: Terri Williams-Flournoy
Terri Williams-Flournoy
Former Head Coach & Assistant Coach, Penn State